An exclusive Joules Farms for City Children collection in stores and online

Quintessentially British lifestyle brand Joules has teamed up with the inspirational children’s charity, Farms for City Children, to create an exclusive collection of children’s rough and tumble ready favourites.

The design team at Joules has worked in conjunction with the charity to design a practical and fun collection of childrenswear that is fit for life on the farm as well as the city, and the unmistakeable signature style of Quentin Blake’s magical illustrations brings this limited edition collection to life perfectly.

Tom Joule, Joules CEO, comments:

“We are thrilled to be working in collaboration with such a fantastic charity. We’re both so aligned in our appreciation of the benefits to children in experiencing and enjoying the outdoors, making this the perfect partnership. Farms for City Children is such an inspirational charity and we fully support the work that they are doing to enrich the lives of children and families across the country.”

Michael Morpurgo, Farms for City Children’s co-founder, says

“Farms for City Children were very lucky to have the great Quentin Blake to design our logo all those years ago; and now, to help and support the thousands of city children who come down to live and work on the farm each year, Joules have kindly created a terrific collection of clothes for kids, all designed with Quentin’s amazing drawings. To Joules and to Quentin, a huge heartfelt thank you!”

Farms for City Children is a fantastic life-changing charity that offers children who live in an urban environment the opportunity to experience life on a working farm in the heart of the British Countryside. 5% of the sale from each product of this collection will be donated to the Farms for City Children Charity. The five piece collection features unique prints by cherished illustrator and Vice President of the charity, Sir Quentin Blake, to make it a must-have for children.

Browse the collection at

Clare Morpurgo recognised in national learning outside the classroom awards

Clare Morpurgo, co-founder of Farms for City Children, has been shortlisted for the Lifetime Achievement award in the national Awards for Outstanding Contribution to Learning Outside the Classroom (LOtC).

The awards are presented annually by the Council for Learning Outside the Classroom (CLOtC) and recognise those people who have had a significant impact on the lives of children and young people through their commitment to providing exciting and inspiring LOtC opportunities.

Clare Morpurgo founded Farms for City Children with her husband Michael in 1976 because she noticed through her work as a teacher that children had a poverty of experience which hampered children’s confidence, imagination and ability to learn. She has been shortlisted for her visionary idea of giving urban children the opportunity to engage with life on a real working farm, and for her commitment to this idea for nearly 40 years.

Lyndsey Nassim of Scout Activity Centres, which is sponsoring the Lifetime Achievement Award, said:

“Scout Activity Centres are pleased to be sponsoring this year’s Lifetime Achievement Award.  We were impressed by the candidates, thank them for the contribution they are making to our schools, and wish them all the best in the future.”

You can find out more about the Council for Learning Outside the Classroom at


Video Gallery

Michael Morpurgo Month: Voyages

Michael Morpurgo Month: Legends

Michael Morpurgo Month: War

Michael Morpurgo Month: Animals

Emma Chichester Clark on illustrating Pinocchio by Michael Morpurgo

Private Peaceful Trailer

Want to keep up to date with the latest Michael Morpurgo news?