An exclusive Joules Farms for City Children collection in stores and online

Quintessentially British lifestyle brand Joules has teamed up with Farms for City Children to create an exclusive collection of children’s rough and tumble ready favourites.

The design team at Joules has worked with the charity to design a practical and fun collection of childrenswear that is fit for life on the farm as well as the city, and the unmistakeable signature style of Quentin Blake’s magical illustrations brings this limited edition collection to life perfectly.

Tom Joule, Joules CEO, comments:

“We are thrilled to be working in collaboration with such a fantastic charity. We’re both so aligned in our appreciation of the benefits to children in experiencing and enjoying the outdoors, making this the perfect partnership. Farms for City Children is such an inspirational charity and we fully support the work that they are doing to enrich the lives of children and families across the country.”
Michael Morpurgo, Farms for City Children’s co-founder, says

“Farms for City Children were very lucky to have the great Quentin Blake to design our logo all those years ago; and now, to help and support the thousands of city children who come down to live and work on the farm each year, Joules have kindly created a terrific collection of clothes for kids, all designed with Quentin’s amazing drawings. To Joules and to Quentin, a huge heartfelt thank you!”
Farms for City Children is a fantastic life-changing charity that offers children who live in an urban environment the opportunity to experience life on a working farm in the heart of the British Countryside. 5% of the sale from each product of this collection will be donated to the Farms for City Children Charity. The five piece collection features unique prints by cherished illustrator and Vice President of the charity, Sir Quentin Blake, to make it a must-have for children.

Browse the collection at

Other Articles

Did you miss the Virtually King’s talk? Catch up here!

Watch Michael talk about his charity, Farms for City Children, as part of Virtually King’s week here:… Read More

The Little Prince Readings

Catch up with every episode of the beautiful story The Little Prince, read by Michael Morpurgo and friends Read More

Lockdown Reads with Book Aid International

Find out which 3 books Michael would choose for lockdown if he had a limit! Read More