An exclusive Joules Farms for City Children collection in stores and online

Quintessentially British lifestyle brand Joules has teamed up with Farms for City Children to create an exclusive collection of children’s rough and tumble ready favourites.

The design team at Joules has worked with the charity to design a practical and fun collection of childrenswear that is fit for life on the farm as well as the city, and the unmistakeable signature style of Quentin Blake’s magical illustrations brings this limited edition collection to life perfectly.

Tom Joule, Joules CEO, comments:

“We are thrilled to be working in collaboration with such a fantastic charity. We’re both so aligned in our appreciation of the benefits to children in experiencing and enjoying the outdoors, making this the perfect partnership. Farms for City Children is such an inspirational charity and we fully support the work that they are doing to enrich the lives of children and families across the country.”
Michael Morpurgo, Farms for City Children’s co-founder, says

“Farms for City Children were very lucky to have the great Quentin Blake to design our logo all those years ago; and now, to help and support the thousands of city children who come down to live and work on the farm each year, Joules have kindly created a terrific collection of clothes for kids, all designed with Quentin’s amazing drawings. To Joules and to Quentin, a huge heartfelt thank you!”
Farms for City Children is a fantastic life-changing charity that offers children who live in an urban environment the opportunity to experience life on a working farm in the heart of the British Countryside. 5% of the sale from each product of this collection will be donated to the Farms for City Children Charity. The five piece collection features unique prints by cherished illustrator and Vice President of the charity, Sir Quentin Blake, to make it a must-have for children.

Browse the collection at

Other Articles


I Believe in Unicorns 2105 at Vaudeville Theatre Photo Credit: Richard Davenport. Award-winning storyteller Danyah Miller brings best-selling children’s author Michael Morpurgo’s treasured story to life. This intimate show is set in a library full of books that hold more than stories within their pages. It is a tale of… Read More

Morpurgo’s 80th sees celebratory year of publishing

HarperCollins Children’s Books (HCCB) and Farshore have unveiled a year-long celebratory publishing plan marking the 80th birthday of author Michael Morpurgo with almost 50 titles scheduled and new author branding designed by his granddaughter Alice, illustrations by Dapo Adeola and an introduction from Benedict Cumberbatch. To celebrate the landmark… Read More

Announcing Tales from Shakespeare by Michael Morpurgo

We are delighted to announce Tales from Shakespeare by Sir Michael Morpurgo.This collection features retellings of ten Shakespeare plays, each illustrated by a different artist. It publishes on the 28th September and you can preorder it now from Waterstones. Featuring:Macbeth, illustrated by Dapo AdeolaThe… Read More